Enterprise AI Adoption: Q2 2026 Market Intelligence Report
Survey of 340 enterprise technology leaders across 12 industries. AI spending is up 47% YoY, but 61% report difficulty measuring ROI.
Marcus Webb
Senior Market Analyst
In this report
Executive Summary
Based on a survey of 340 enterprise technology leaders across 12 industries. Enterprise AI spending reached $148B in Q1 2026, up 47% YoY. However, 61% of respondents report difficulty quantifying ROI.
Key finding: Microsoft (via Azure AI + Copilot) and Anthropic (via Claude Enterprise) are the two fastest-growing vendors in enterprise procurement.
Key Findings
1. Spending Is Up, But Scrutiny Is Higher
Average enterprise AI budget increased from $4.2M to $6.1M YoY. 73% of CIOs now require specific ROI projections before approving new AI initiatives.
2. Microsoft and Anthropic Are Winning Enterprise
Microsoft (43%) and Anthropic (28%) lead in vendor preference, with Google Cloud (16%) and AWS (8%) trailing.
Vendor Market Share
| Vendor | Q1 2026 Share | Q1 2025 Share | YoY Change |
|---|---|---|---|
| Microsoft / Azure AI | 31% | 26% | +5pp |
| Anthropic | 18% | 9% | +9pp |
| Google Cloud AI | 16% | 14% | +2pp |
| AWS (Bedrock) | 14% | 18% | −4pp |
| OpenAI (Direct) | 12% | 22% | −10pp |
Marcus Webb
Senior Market Analyst
Previously at Bain & Company advising Fortune 500 technology procurement. Specializes in enterprise AI strategy and vendor evaluation.
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